How to Understand Digital Marketing Agency Monthly Reports
Most digital marketing agencies should send reports to their clients. If you are engaged in a monthly retainer, be it SEO program or PPC program, you need to get those reports and understand how these services are benefiting your business and what value they provide. Main Elements to Look For Data and analytics analysis: traffic increase/decrease, time spent on site, organic KPIs and funnel analysis. Just to name a few basic ones. Generally, the report should explain whether these and…