We get to analyze a lot of eCommerce PPC account and here are the 3 main pitfalls that a lot of PPC advertisers are missing out or ignoring on Google Ads PPC platform. Ad Schedule Many folks are not utilizing this feature and apple the same CPC or automated bidding strategy throughout the day. Are your shopper really need shop hard at 4 am in the morning? Do you really need to be competitive very early in the morning or…
Most digital marketing agencies should send reports to their clients. If you are engaged in a monthly retainer, be it SEO program or PPC program, you need to get those reports and understand how these services are benefiting your business and what value they provide. Main Elements to Look For Data and analytics analysis: traffic increase/decrease, time spent on site, organic KPIs and funnel analysis. Just to name a few basic ones. Generally, the report should explain whether these and…
If you are running a PPC campaign, you probably know there are many KPIs to look for which could be overwhelming. However, things are a little simpler than some are trying to portray and eventually we need to look at the bigger picture and determine whether one channel is working or not. Here are our top 3 PPC KPIs we look for: Conversions: the bottom line that tells us if a campaign is performing or not. If people are converting,…
Once a new website is launched, we would need to install some basic tracking tools that will provide us insights on how the search engines and the users are engaging with the website. Here’s a short list of what should be installed: Google Analytics: the basis tracking tool that will provide powerful insights and metric on traffic and browsing experience. With that later, we could optimize the buyers’ journey experience and increase conversions. Google Search Console: another free tool from…
You are an eCommerce business owner and perhaps been through some SEO agencies that worked on your website. You’ve had your fair share of reports, analytics screenshots and impressive presentations, but still, wonder what the hell needs to happen to actually improve the eCommerce SEO and increase the organic revenue. Here we will outline the 3 main factors that each eCommerce store should apply in order to improve the SEO. These are relatively easy fixes that even could be made…
